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Going to the Sun is the name of the 52 mile long road that crosses the magnificent terrain of Glacier National Park. It has been designated as a National Historic Landmark and is considered one of the top engineering achievements of the 20th century. The road received its name for the spectacular ascent (over 3500 feet), "reaching up to the Sun" from open green valleys at both entrances to the high alpine climate and awe inspiring views of 10,000 foot peaks and glaciers on the continental divide through Logan Pass. We firmly believe that this achievement symbolizes the hard work and achievements of many entrepreneurs as they strive to find their place "in the Sun."
Going to the Sun Marketing Associates is based in Whitefish, Montana, and provides comprehensive and innovative marketing, sales and financial solutions to enterprises which are emerging onto the marketplace or who are already established, but require guidance and expertise to take them to the next level of achievement and profitability. We offer more than 60 years of combined executive level experience and demonstrated success in a wide variety of disciplines and business environments. The firm was founded with the strong belief that the skills and expertise necessary to grow your business profitably can be provided to you effectively, economically and most importantly with a personal, hands-on approach. Many businesses fail to thrive and survive because their excellent product or service was not marketed, promoted or sold properly. Additionally, entrepreneurs are often so caught up in the day to day demands of the business that the necessary planning was overlooked. We have a proven track record of success in marketing, strategically planning and selling hundreds of different products and services throughout the country. We are presently focusing our services in the following areas: food processing and packaging, companies interested in doing business with the public sector, and firms involved in travel, tourism and recreation. As a team we know these areas very, very well and know what it takes to succeed. Please note, however, we do always welcome the opportunity to discuss the marketing and strategic needs from other disciplines as well.
We recognize that almost all businesses operate in very competitive environments and that keys to success are most often effective product or service differentiation and promotion. As such we work closely with our clients as an affordable, independent and objective resource that will provide you with the tools, training and expertise necessary to effectively demonstrate that your product or service is the one to select in your competitive marketplace. Our success is measured by our clients' successes in the marketplace.
Michael A. Moffitt - Michael is President of Going-to-the-Sun Marketing Associates and brings over 25 years of hands on and successful marketing, sales and executive leadership experience to the table. Prior to forming Going-to-the-Sun Marketing Associates, he served as the Director of Marketing and Sales for Big Mountain Resort in Whitefish, Montana; Director of Marketing and Sales (Public Sector) for Cadillac Products, Inc. a major, multi-plant manufacturer of packaging materials throughout North America; Commanding Officer of a major Department of Defense manufacturing activity, and in other senior management positions in a variety of operations. Michael is a member (and past board member) of the Research and Development Associates, a nationwide consortium of the food industry, the federal government and academia dedicated to advancing food processing, packaging and preservation technology. He is also an active participant in both statewide and regional travel, tourism and recreational initiatives. Michael is a graduate of The Pennsylvania State University, with a degree in Economics and he received a master's degree in Business Management from Central Michigan University.
Michele Reese - In addition to her responsibilities at Going to the Sun Marketing Associates, Michele is President of Beargrass Marketing, Inc, an innovative marketing firm specializing in the travel, tourism and recreation industry. Michele brings an incredible wealth of experience in effective and creative promotions. She also served as the Chief Operating Officer of the Big Mountain Resort in Whitefish, MT for 6 years and as such worked very closely with Michael in all of their successful and innovative marketing, promotional and sales initiatives. Prior to coming to Montana Michele was the Executive Vice President of Marketing and Sales for Disneyland in California; Senior VP Marketing and Sales for Universal Studios in Hollywood as well as holding other key entertainment industry positions. She currently serves on the board of directors of the Governor's Tourism Advisory Council and was twice named as one of the most powerful women in the travel industry by Travel Agent Magazine. She is a graduate of Brigham Young University with a BA degree in Humanities with subsequent graduate work in Mass Communications at the University of Oklahoma.
David Hennessy - David is an experienced advisor and senior executive with a broad background in marketing, product development, finance and planning. He is a creative strategist who has played major roles in driving growth and improving performance through innovation, product planning, and new product development. David knows what it takes to finance business growth and how to plan for this growth effectively. His efforts have included companies large and small across the globe including automotive, packaging and Fortune 500 firms. His prior positions include Director of Business Development for Cadillac Products, Inc. and VP of Finance for Plastic Packaging at Continental Can Europe. David's strong hands-on financial management experience with businesses of all sizes adds another vital dimension to our service for every client. David holds a Master of Business Administration degree from the Harvard Business School and a Bachelor of Arts degree in Economics from the University of Notre Dame.
We would like to humbly proclaim that you should consider us because of the following reasons:
- We have all "been there - done that"! Our combined 60 years of hands on, real life experience in the trenches, learning what works and what doesn't work means we will provide solutions and results that will exceed your expectations.
- We are passionate about what we do. This isn't just a job for us - it's a personal process where we invest our heart and soul into your organization to help make it successful, just as you do for your own business.
- We recognize there is no "cookie-cutter" solution for every problem. Each company has its own challenges, both internal and external that must be carefully analyzed and tackled successfully and comprehensively for any solution to be effective.
- We bring to the table proven success in disciplines necessary to grow your business: Marketing / Sales, Promotions, Strategic and Financial Planning.
- Finally, but very importantly, we are there for you when you need us. We consider a client as a valued friend and partner for life, who can depend on us for guidance and assistance always.
We can and do make a difference for our clients because we bring to you a unique and in-depth perspective and knowledge about how and why effective marketing, selling and planning techniques are integrated into each company's overall plan for success. We have created, planned and delivered many innovative and successful campaigns in both good times and bad and quite frankly are very confident we can do the same for you.
- Our relationship with every client starts with truly getting to know you and your business internally. This is not just a walk through to say hello to folks, but rather an in-depth analysis of who you are and what your goals and objectives are.
- Next we take a good long and hard look at the business and market that you are competing in and make honest, concise and meaningful initial recommendations on how to best position and promote your product or service in your competitive environment.
- Once we have consensus with you on goals and objectives a very detailed and specific marketing, sales and strategic package is crafted to meet your needs. This plan takes fully into account your company's strengths, needs and ability to deliver in the marketplace. At this point we can and often do bring to bear, if needed, additional resources to the table that will further enhance and improve the process such as creative advertising, public relations and promotional expertise.
- Training and implementation is the next and very important step in the process. The skills and knowledge that we collectively possess must be effectively shared with your people. We are there every step of the way and most importantly personally train and implement with you the agreed upon plan of attack. This is a very much hands on process for everyone.
- Finally, and as we said earlier, we are there for you after we have delivered for you and will be there to assist you as you grow. In some cases we will continue to act as your marketing, selling and strategic planning arm for a long period of time. In other situations your own team will only need "refresher" training by us once you are confidant of your abilities. After all we are very proud to see our clients succeed.
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